Friday, August 13, 2010
Bigger is Better, Digital TV, Gaming, and an Electric Bus
Bigger is Better: In recent newsletters Enex TestLab has made announcements about its growth; and this quarter is no different. We’re getting bigger and we’re getting better. Enex has been aggressively growing its headcount and expanding into new territories for over four years now. On the back of expansion in the UK and China, we’re delighted to be formalising our operations in Hong Kong. In June, Enex registered its business and offices in Fo Tan, and this is already providing useful support to operations throughout the region, including Macau and southern mainland China.
In Europe, Enex UK operations have finished an impressive year. Software testing and security testing were delivered for some high profile clients. The UK is a mature market in terms of testing services and many organisations engage Enex TestLab for highly strategic purposes - seeking assurance and value from vast investments in their applications and systems. As a result, we’ve been actively building out our operations in the UK to service this market. We have also conducted testing in several European countries this past quarter.
In Australia, for many of the same reasons as in the UK, we’ve continued to take on more staff, with particular focus on providing these highly integrated services. Many of our customers (for example) are seeking independent testing that evaluates their software applications and security infrastructure in a more seamless and holistic way. Industries such as financial services are quite enthusiastic about this kind of service. The market appetite for more sophisticated and cross category testing has enabled us to create a key sales role around this, in both Sydney and Melbourne.
Only Enex TestLab can deliver to this level of sophistication. Due to our experience, size and diversity we’re able to provide a far more integrated and cross-organisational evaluation. It’s a key part of Enex’s go-to-market offering, and a great competitive differentiator for our business - complete, professional, supported and managed testing services.
Digital TV: Enex has taken a proactive role in the growth of digital television services across Australia. In the past we’ve tested many TVs and digital tuners, and have written numerous media articles and reviews on the products available. It seems logical then that we support the Department of Broadband Communications and the Digital Economy by sitting on the supplier evaluation panel for digital TV products. Through this Enex TestLab provides independent assessments for the certification of products and services introduced to the Australian market. It will help regulate the industry and provide consumers with constancy and assurance when purchasing their digital TV products.
Gaming: Enex Gaming, Wagering, Lotteries and Casinos Testing division has had a huge year already. We’ve had an active presence in many of the global gaming hot spots, and as part of our commitment to the gaming industry Enex TestLab will host a stand at the Australasian Gaming Expo in August. This is a key event on the international gaming industry calendar, attracting the world’s leading machine and gaming system vendors.
The Enex TestLab stand will not only provide a detailed insight into our gaming systems testing, certification and security services, but also provide a welcome opportunity to showcase our seven other testing divisions and enjoy the razzle-dazzle of the more glamorous side of technology.
Electric Bus: The sheer diversity of how Enex TestLab services are being used is as eye opening to us, as it is to anyone else. It serves as a reminder that extra value can be found anywhere, if you are prepared to evaluate the product carefully. Last year it was cranes, millions of dollars worth, and Enex was able to save our client a bundle as part of the process.
This quarter Enex is testing and evaluating electric buses in China. You’d be impressed to know what can be discovered about a bus when you put some solid testing behind the purchasing decision. We expect to save our client another bundle on this occasion as well. We can only imagine what product we’ll strike next.
With processors, speed cameras, car stereos, and more broadband testing all scheduled for the next few months, the diversity of Enex TestLab services looks likely to continue. Our focus, as always, remains as clear as ever –independence, rigor, and a high-quality scientific process.
Subscribe to:
Posts (Atom)