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Telling the Enex TestLab Value Story

Enex TestLab has always been prepared to walk the walk. We’re comfortable letting the value we deliver to customers, be the face of our business.

Nevertheless, Enex TestLab is a rapidly growing business – one of the fastest in Victoria and Australia. We’ve been growing year on year for some time now and reflecting this, as well as the increasing complexity and capacity of our services, Enex TestLab is refining its marketing and communications products. We’re working to ensure clear and relevant information is available to our customers, highlighting the value of Enex TestLab’s diverse portfolio of testing services and products.

In addition to a suite of engagement products, revised global websites will offer an increasing level of insight into our work, our value proposition and more detail about the innovative ways we’ve worked with customers. Enex TestLab delivers independent testing into so many different and exciting technologies and industry sectors that our website is becoming a major channel for customers to understand our business.

Our work for Q3 2010 certainly reflects a growing level of innovation and the application of testing by customers. We’ve recently completed an interesting project for an importer of car audio units. The results enabled the retailer to select the best value product to add to its range with confidence that the product had sufficient quality to add their own branding and reputation to; it would impact positively on its bottom line, and have confidence in the warranty and support they would offer.

Interestingly, during testing of the car audio devices, Enex TestLab was pleased to discover that the units achieved an impressive standard of audio quality and shock protection. You’ll hear them on streets around the country soon.

Our work for a number of government departments procurement continues, we’ve been busy evaluating desktops, notebooks, monitors, projectors and even smart tables and interactive whiteboards to ensure that product value is maximised. We’ve also completed WLAN load and performance testing for a government agency.

The AGE (Australian Gaming Expo) was held in Sydney during August. Enex TestLab hosted an exhibit, introducing a number of new clients to Enex TestLab’s range of services dedicated to the gaming and wagering sector. We’re an ATF in quite a number of global gaming jurisdictions seeing a lot of growth in our business in this sector.

As we continue to build our headcount, Enex TestLab is pleased to announce Matthew Hackling as our new Divisional Head of Security Testing in Australia. Matthew brings a wealth of security experience and will be a key part of our security market expansion.

The value story Enex TestLab has to tell has never been better, but the number of ways we need to tell it just keeps growing. With our revised website and marketing collateral, this becomes a far more integrated and well coordinated proposition. You’ll see how our activities relate right across our portfolio of services and how innovative companies across the globe are using Enex TestLab’s products and services in unique ways to reduce risk and make money.

Bigger is Better, Digital TV, Gaming, and an Electric Bus

Bigger is Better: In recent newsletters Enex TestLab has made announcements about its growth; and this quarter is no different. We’re getting bigger and we’re getting better. Enex has been aggressively growing its headcount and expanding into new territories for over four years now. On the back of expansion in the UK and China, we’re delighted to be formalising our operations in Hong Kong. In June, Enex registered its business and offices in Fo Tan, and this is already providing useful support to operations throughout the region, including Macau and southern mainland China.

In Europe, Enex UK operations have finished an impressive year. Software testing and security testing were delivered for some high profile clients. The UK is a mature market in terms of testing services and many organisations engage Enex TestLab for highly strategic purposes - seeking assurance and value from vast investments in their applications and systems. As a result, we’ve been actively building out our operations in the UK to service this market. We have also conducted testing in several European countries this past quarter.

In Australia, for many of the same reasons as in the UK, we’ve continued to take on more staff, with particular focus on providing these highly integrated services. Many of our customers (for example) are seeking independent testing that evaluates their software applications and security infrastructure in a more seamless and holistic way. Industries such as financial services are quite enthusiastic about this kind of service. The market appetite for more sophisticated and cross category testing has enabled us to create a key sales role around this, in both Sydney and Melbourne.

Only Enex TestLab can deliver to this level of sophistication. Due to our experience, size and diversity we’re able to provide a far more integrated and cross-organisational evaluation. It’s a key part of Enex’s go-to-market offering, and a great competitive differentiator for our business - complete, professional, supported and managed testing services.

Digital TV: Enex has taken a proactive role in the growth of digital television services across Australia. In the past we’ve tested many TVs and digital tuners, and have written numerous media articles and reviews on the products available. It seems logical then that we support the Department of Broadband Communications and the Digital Economy by sitting on the supplier evaluation panel for digital TV products. Through this Enex TestLab provides independent assessments for the certification of products and services introduced to the Australian market. It will help regulate the industry and provide consumers with constancy and assurance when purchasing their digital TV products.

Gaming: Enex Gaming, Wagering, Lotteries and Casinos Testing division has had a huge year already. We’ve had an active presence in many of the global gaming hot spots, and as part of our commitment to the gaming industry Enex TestLab will host a stand at the Australasian Gaming Expo in August. This is a key event on the international gaming industry calendar, attracting the world’s leading machine and gaming system vendors.

The Enex TestLab stand will not only provide a detailed insight into our gaming systems testing, certification and security services, but also provide a welcome opportunity to showcase our seven other testing divisions and enjoy the razzle-dazzle of the more glamorous side of technology.

Electric Bus: The sheer diversity of how Enex TestLab services are being used is as eye opening to us, as it is to anyone else. It serves as a reminder that extra value can be found anywhere, if you are prepared to evaluate the product carefully. Last year it was cranes, millions of dollars worth, and Enex was able to save our client a bundle as part of the process.

This quarter Enex is testing and evaluating electric buses in China. You’d be impressed to know what can be discovered about a bus when you put some solid testing behind the purchasing decision. We expect to save our client another bundle on this occasion as well. We can only imagine what product we’ll strike next.

With processors, speed cameras, car stereos, and more broadband testing all scheduled for the next few months, the diversity of Enex TestLab services looks likely to continue. Our focus, as always, remains as clear as ever –independence, rigor, and a high-quality scientific process.